I will share with you the best way to use TikTok for marketing by taking stock of the 10 best brand marketing practices.
The article is rather long, but all of it is useful information.
As a TikTok user or creator, understanding relevant data is crucial for developing effective strategies and achieving success. Data can help users or creators understand their audience, their interests, and their spending habits. By analyzing this data, a user or creator can determine the best content type, posting time, and promotion strategy to maximize their reach and audience appeal.
For brand analysis, TikTok platform data is even more important. As one of the most popular social media platforms in the world, TikTok has hundreds of millions of active users.
By analyzing these user data, brands can determine their target market and consumer preferences and how they engage with audiences on TikTok. Brands can use this data to develop the best marketing strategy, including when to post, what type of content to use, and how to engage with audiences.
In addition, brands can also determine the best marketing strategies and content ideas by analyzing trends and topics on TikTok to maximize the reach of their target audience.
TikTok is a global short video app with billions of users. Here is some data about TikTok users:
1. Number of users: As of September 2021, TikTok has 1 billion monthly active users.
2. Age distribution: According to TikTok's official data, the age distribution of global TikTok users is as follows:
● 13-18 years old: 32%
● 19-29 years old: 29%
● 30-39 years old: 16%
● 40-49 years old: 13%
● Age 50 and over 10%
It can be seen that young users are the main user group of TikTok, which is one of the reasons why TikTok has grown rapidly in a short period.
3. Geographical distribution of users: TikTok has a huge user base around the world, but the following are some main data on the geographical distribution of TikTok users:
China is TikTok's largest market, accounting for 60% of total global users.
In the international market, the United States is TikTok's second-largest market, accounting for 20% of the total number of global users.
The number of users from other countries includes India (10%), Indonesia (5%), Russia (4%), and others (1%).
4. User Behavior: According to official TikTok data, each user uses TikTok for an average of 52 minutes daily and watches an average of 7 videos each time the app is used.
5. User interaction: According to TikTok's official data, each TikTok video can get an average of 200-300 interactions, including likes, comments, and shares.
TikTok is a creative platform that allows users to create their short video content. Here are some stats about TikTok creators:
1. Number of creators: TikTok has more than 1 million active creators, of which more than 6,000 creators earn more than $10,000 per month.
2. Creator types: TikTok has a wide range of creator types, including individual users, brands, entertainment companies, musicians, and athletes.
3. Creator income: TikTok allows creators to earn income in various ways, including appreciation, sponsorship, and advertising revenue. According to reports, some famous TikTok creators can earn millions of dollars every year.
4. Creator-creator interaction: TikTok creators usually establish in-depth connections with audiences. According to official TikTok data, each TikTok video can get 200-300 interactions on average, including likes, comments, and shares.
5. Types of creator content: The types of content on TikTok are very diverse, including music, dance, comedy, food, fashion, and more.
As a rapidly evolving platform, TikTok trends and changes happen all the time. Here's some data on trends on TikTok:
1. Trending topics: TikTok's trending topics usually change very quickly in a short period. Some of the recent hot topics include the stock market, cryptocurrencies, gaming, and music, among others.
2. Popular music: TikTok has a growing influence on the music industry, and many songs have become popular because they have been widely disseminated on TikTok. Songs such as "Say So" and "Mood" have become very popular on TikTok.
3. Educational content: As TikTok users age, more and more educational content is starting to appear on TikTok. The content is often presented in a short, easy-to-digest format and appeals to a large, young audience.
1. Video length: TikTok video length is 15 to 60 seconds, although some allow longer videos, this is achieved under specific events and occasions.
2. Content types: TikTok has a wide range of content types, ranging from music, dance, funny, food, beauty, and fashion to technology, education, politics, etc., it can be said to be everything. This is one of the reasons why TikTok is so popular among young people.
3. Popular topics: Popular topics on TikTok often affect the creative direction and content of users and creators. TikTok will recommend some popular topics or challenges to users and creators by picking out some popular topics and challenges, which are usually determined according to current news, trends, and social media hotspots.
4. Geographic location: TikTok allows users to mark their geographic location when uploading videos. These geographic location data can be used to analyze users' hobbies, travel destinations, etc.
1. Ad spend: TikTok is an advertising marketplace where brands can place ads on TikTok to promote their products or services. According to industry analysis, in 2021, TikTok advertising spending will reach 12 billion US dollars.
1. AI algorithm: The core technology of TikTok is its AI algorithm, which can provide users with personalized content recommendations. Based on the user's viewing history, behavior data, interaction data, search data, etc., the algorithm continuously optimizes the recommendation results to provide content that is more in line with the user's taste.
2. Music copyright: TikTok’s success is also related to its music copyright. TikTok has agreements with music copyright owners that allow users to use copyrighted music in its short videos. This allows users and creators to enhance their content with the most popular music, while also bringing new revenue streams for musicians and the music industry.
3. AR special effects: TikTok’s AR special effects are also one of the keys to its success. These special effects allow users to add interesting filters, animations, and augmented reality elements to enhance the visual appeal of their content.
4. Technology cooperation: TikTok has established partnerships with many technology companies and platforms, such as working with Amazon to allow users to purchase goods through TikTok. These partnerships provide new enhancements to TikTok's functionality and user experience.
1. Number of fans: On TikTok, the success of a creator is often related to the number of fans he has. The number of fans can be used to analyze the creator's influence and audience.
2. Interaction data: TikTok’s interactive function allows interaction between users and creators, such as likes, comments, shares, etc. These interaction data can be used to analyze the interaction between users and creators and users' feedback on content.
3. Social relationships: TikTok's social features allow users and creators to establish following relationships, which can be used to analyze the social network between users and creators.
4. Community management: TikTok's community management feature allows users to report inappropriate content and violations of community guidelines. These data can be used to analyze the health of the TikTok community and user feedback on TikTok content.
In conclusion, TikTok platform data is crucial for users, creators, and brands. By carefully analyzing this data, you can determine the best strategy and marketing plan to maximize your influence and audience appeal on the TikTok platform.
Please see the following points:
Every user on TikTok can create a page, which can include a brand name, logo, bio, and other branding information. After the brand account is created, you need to consider how to attract more users to follow your brand. When creating a page, you need to design an attractive brand image that will make users interested in your page when they first see it.
1. To create a brand page on TikTok, you need to follow these steps:
(1) Download and register a TikTok account:
If you don't have a TikTok account yet, you need to download the TikTok app and register for an account. You can register using your mobile phone number, email address, or social media account.
The detailed steps of downloading, installation, and account registration are not mentioned here, private message me, maybe a detailed tutorial!
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(2) Convert to an enterprise account:
After you register an account, you need to convert your account to a business account. To switch accounts, you can click the "three dots" in the upper right corner of the homepage, then select "Settings and Privacy", and then click "Switch to Business Account".
(3) Improve brand information:
After converting to an enterprise account, you need to complete your brand profile. Click the "three dots" in the upper right corner of the home page and select "Edit Profile". Here, you can set your brand name, avatar, brand introduction, contact information, website, and other information.
A brand's story and voice are very important to users. A brand's story should be creative, engaging, and able to bring users into the brand's world. A brand voice can be a unique brand voice, it can be a slogan, or a piece of music, and it can be used to increase brand recognition.
1. How to build a brand story and voice? With case study
Building your brand story and voice is a vital part of your marketing strategy, here are some suggestions that can help you build an engaging brand story and voice:
Identify your target audience:
Before you can start building your brand story and voice, you need to identify your target audience. This will help you develop a targeted strategy for your brand positioning and brand story.
(1) Emphasize brand value:
Your brand story should emphasize your brand values and mission. You need to communicate to your target audience why your brand exists and what value your brand can provide them.
(2) Create emotional resonance:
An important aspect of building a brand story and voice is creating emotional resonance. You need to make your brand meaningful to your target audience and make them feel they have something in common with your brand.
(3) Maintain a consistent brand voice:
Your brand voice should be consistent and carried throughout all brand communications. This includes your brand story, advertisements, marketing materials, and more.
(4) Tell your brand with a story:
Telling your brand through stories can help your target audience better understand your brand and mission. You can use real stories to grab people's attention and give them a better understanding of your brand.
(5) Consider visual and sound elements:
Visual and sonic elements can help your brand better communicate your brand story and voice. You can use signature colors, sounds, music, and more to emphasize your brand voice.
An example of a successful brand story is TOMS, a brand specializing in comfortable and stylish shoes. Their brand story focuses on social responsibility, focusing on children's education and healthcare.
Here are some things and strategies that TOMS does well:
(1) One for One program: TOMS launched the "One for One" program, promising to donate a pair of shoes to children in need for every pair of shoes sold. This program not only increases their sales but also makes consumers realize that the products they buy have a positive impact on society and the environment.
(2) Social media promotion: TOMS actively promotes its brand story and mission on social media platforms such as Facebook, TikTok, and YouTube, attracting many loyal fans. They also collaborate with some social media influencers to promote their brand.
(3) Unique design and style: TOMS product design and style are also part of their success. They offer comfortable shoes while maintaining a stylish and unique style, which makes them unique in the market.
(4) Long-term brand story: TOMS brand story is not achieved overnight, they have been going on for many years and have added different elements and content to the story. This kind of long-term brand story can not only maintain the attention of consumers but also convey the stability and consistency of brand values.
It takes time and effort to build an engaging brand story and voice. Don't be afraid to experiment and try different strategies to find the voice and story that works best for your brand.
TikTok is a platform with short videos as its main form, so brands must create creative content that attracts users. This content could be an interesting story, a creative ad, or a brand-related challenge. Creative content can resonate with users and brands and can increase brand exposure.
Brands can create creative video content in a variety of ways, including using humor, emotion, stories, animations, and more. Here are some creative video examples:
(1) Old Spice - "The Man Your Man Could Smell Like"
Old Spice has launched a commercial video to showcase its products to men in a humorous, creative, and fun way. The ad video featured a bodybuilder showing himself in different scenarios, appealing to a broad male audience. The video ad was so popular that it not only got a lot of shares and comments on social media but also won several awards.
(2) Airbnb – “Love this? Live there.”
Airbnb has produced a series of video advertisements with the theme of "Love Here, Live Here", giving viewers an in-depth understanding of the culture and lifestyle of each place. Featuring beautiful photography, captivating stories, and relaxing music, these ad videos attract a lot of attention.
(3) Coca-Cola – “Share a Coke”
Coca-Cola has launched a campaign that encourages consumers to print their name or a friend's name on their bottle, to inspire sharing and interaction on social media. The brand also created an ad video showing how people share their Coke bottles and how this social media campaign fosters connections between people.
(4) Nike – “Dream Crazy”
Nike has launched an ad video featuring Colin Kaepernick, showcasing his background as an American soccer player and his support for social issues. The video ad has generated a lot of controversy and attention on social media but also garnered a lot of support and praise for its strong message to viewers: follow your dreams and fight for justice and equality.
In conclusion, creating creative video content requires brands to be imaginative and creative, and use the right means and stories to capture the attention of the audience. These creative video cases not only demonstrate the brand's creativity but also convey the brand's values and mission to the audience.
There are many challenges and events on TikTok that can help brands drive more attention and engagement. Brands can participate in different challenges and activities according to their situation so that more users can understand the brand.
Since TikTok content is updated very quickly, current challenges and activities may change at any time,
Here are some of the more popular challenges and events right now:
#2023Predictions: This is a challenge to predict the future, users need to share their predictions and thoughts about the future, including technology, culture, lifestyle, and more.
#FetaCheesePasta: This is a culinary challenge where users create a traditional Italian dish "Feta Cheese Pasta" and share their recipe and results.
#MarchMadness: This is a basketball-themed challenge where users share and cheer on their favorite teams or players.
#DontRushChallenge: This is a fashion challenge where users need to show off their fashion sense and personality by changing outfits and makeup quickly.
#HappyAtHome: This is a home-themed challenge where users share their lifestyle and fun at home, such as DIY, home kitchen, family exercise, and more.
In addition to these challenges and activities, there are many other popular challenges and activities, such as #GreenScreenScan, #RandomThings, #LifeAtHome, and many more. Both challenges and events are trending topics in the TikTok community, giving users a platform to showcase themselves while also providing an opportunity for brands to interact and engage with users.
TikTok offers a wide variety of ad types and formats that can help your brand gain wider exposure on the platform. You can choose from different ad types and formats according to your needs, such as Sponsored Brands, Native Ads, and Brand Challenges.
Here's how to take advantage of TikTok's advertising features
TikTok's advertising feature can help brands promote their products or services on the platform. Here are some steps to take advantage of TikTok advertising features:
(1) Create an account:
First, you need to create an advertising account on TikTok. This can be done by going to the TikTok advertising platform and following the instructions.
(2) Select the type of advertisement:
TikTok offers several ad types, including branding, augmented reality trials, app installs, and more. Choose an ad type that fits your brand.
(3) Define the target audience:
Define your target audience, including aspects such as geography, age, gender, and interests.
(4) Create an ad group:
Create an ad group based on your ad type and target audience. You can set a budget and schedule for your ad group, as well as choose which devices you want your ad to appear on.
(5) Create an advertisement:
Create your ad. This could be a video, image or graphic ad, etc. When creating your ad, make sure to follow TikTok’s advertising guidelines.
(6) Review advertisements:
Submit your ad and wait for your review. Ads are reviewed by TikTok to ensure they comply with the platform's advertising policies.
(7) Advertisement:
Once your ad has been reviewed, you can publish it. After launch, you can track your ad's performance and make adjustments and optimizations as necessary. Overall, utilizing TikTok’s advertising features allows brands to showcase their brand image on TikTok, attract more target audiences, and promote products or services.
The influence of popular users or KOLs (Key Opinion Leaders) on TikTok, can help your brand gain wider exposure and attention. Collaborating with these users or KOLs can make your brand more accessible to audiences.
Here are the steps to recruit an influential user or KOL:
(1) Define the target audience and KOL type:
Determine the type of KOL you want to recruit, such as celebrities, professionals, bloggers, etc. And determine their target audience and reach.
(2) Screen potential KOLs:
Find and screen potential KOLs through social media platforms, web searches, and related platforms to find KOLs that are relevant to your brand and target audience.
(3) Contact KOLs:
Get in touch with potential KOLs and inform them of your partnership plans and expectations. When communicating with KOLs, make sure your partnership program appeals to them and provides them with meaningful value and benefits.
(4) Negotiate and sign a cooperation agreement:
After confirming the cooperation intention, negotiate and sign a cooperation agreement with KOL. The cooperation agreement should detail the cooperation method, goals, expectations, remuneration, etc.
(5) Management and tracking cooperation:
After the cooperation starts, you need to maintain good communication with KOLs and track their performance and cooperation effects. After the cooperation is over, you need to summarize and evaluate the cooperation and make suggestions for improvement.
Overall, recruiting influential users or KOLs can bring more exposure and recognition to a brand and expand its target audience. During the recruitment process, ensure smooth communication with KOLs and provide them with meaningful cooperation value and benefits.
TikTok offers a live-streaming feature that brands can use to engage with users. Live broadcasts can be used to introduce products, answer user questions, promote events, etc., to increase brand awareness and user loyalty.
How to use live broadcasts to increase brand awareness?
(1) Carefully plan live content:
The content of the live broadcast is the factor that directly determines the effect of the live broadcast. Brands should carefully plan the live broadcast content according to the characteristics and preferences of the target users to make users interested and participate.
(2) Introduce themes and activities:
By introducing specific topics and events, brands can attract more users to live broadcasts and increase brand exposure.
Interaction with users: During the live broadcast, the brand should interact with users, answer user questions, introduce products, etc., to strengthen the connection between the brand and users.
(3) Propaganda live broadcast:
Before the live broadcast, the brand should promote it on the official account, let users know the time, theme, and activities of the live broadcast in advance, and attract more users to participate in the live broadcast.
(4) Reward participating users:
During the live broadcast, brands can provide rewards for users who participate in the interaction, such as brand gifts, discount codes, etc., to encourage more users to participate in the live broadcast. By using TikTok live broadcast, brands can interact with users in real-time, strengthen the connection between brands and users, and at the same time increase brand awareness and influence.
Users on TikTok love to make their videos and share them with others. Brands can encourage users to make brand-related videos or use UGC to make promotional videos to increase user engagement and brand awareness.
Here are some suggestions on how to leverage UGC on TikTok to increase brand awareness:
(1) Formulate UGC activities:
Brands can attract users to make relevant video content for the brand by formulating UGC activities and require the inclusion of brand logos, themes, and other content in the event rules.
(2) Reward high-quality UGC:
In UGC activities, brands can reward users with high-quality UGC based on indicators such as video quality, interaction volume, and viewing volume, to encourage more users to participate in brand marketing activities.
(3) Using UGC video:
UGC videos can be promoted by reposting and sharing on the brand's official account to increase brand awareness.
(4) Interaction with users:
In UGC video sharing, brands can interact with users, replying to comments, likes, sharing, etc., to strengthen the connection between brands and users, and at the same time improve the interactive effect of UGC activities.
(5) Integrate UGC content:
In addition to official accounts, brands can integrate user-generated content into brand advertisements to enhance the effect of brand marketing.
By utilizing UGC, brands can attract more users to participate in the brand's marketing activities, while increasing the brand's popularity and influence on the TikTok platform.
TikTok provides data analysis functions, through which brands can understand users' interests and preferences, and formulate more effective marketing strategies. According to the interests of users, relevant video content can be produced to attract more users to pay attention to the brand.
When analyzing TikTok data, brands should pay attention to the following aspects:
(1) Audience Analysis:
Brands need to understand their audience characteristics on TikTok, such as age, gender, geographical location, and other information. This can help brands understand their target audience and formulate more precise marketing strategies.
(2) Video trend analysis:
Brands need to understand what types of videos are popular on TikTok and analyze the content, style, theme, and other factors of the videos to understand users' interests and preferences. This can help brands understand how to create more engaging videos and increase audience engagement.
(3) Competitive product analysis:
Brands need to understand how their competitors perform on TikTok, including their video types, demographics, audience engagement, and more. This can help brands understand their place in the market and develop better marketing strategies.
(4) Number of fans and participation:
Knowing your TikTok account's follower count and engagement can help you evaluate the effectiveness of your TikTok marketing strategy and understand your audience.
(5) Number of video views and reposts:
By analyzing the number of views and retweets of your videos, you can understand the popularity of your videos and determine which types of videos are the most popular.
(6) Likes and comments:
By analyzing likes and comments, you can understand user likes and reactions to your content and determine which videos generate the most interest.
(7) Trends and challenges:
Following trends and challenges on TikTok can help you develop a marketing strategy that keeps up with the times and reaches a wider audience.
(10) Use of partners:
Collaborate with other brands or influencers on TikTok to create funny videos to promote your brand. You can expand your audience and increase brand awareness by cooperating with other brands.
Here are some ways to take advantage of partners on TikTok:
(1) Partner promotion:
Cooperate with relevant brands, companies, or KOLs to jointly promote their respective products or services. Partner promotion can help expand brand influence and exposure, and increase target audience.
(2) Partner Content Creation:
Collaborate with relevant brands, companies, or KOLs to co-create interesting, useful, and engaging content to attract more viewers and fans. Partner content creation can help increase user interaction and engagement.
(3) Partner events and activities:
Cooperate with relevant brands, companies, or KOLs to jointly organize and participate in various activities and events. Partner events and activities can help increase brand awareness and image, attracting more of your target audience.
(4) Partner advertising:
Cooperate with relevant brands, companies, or KOLs to jointly place advertisements to increase exposure and advertising effects. Partner advertising can help reduce advertising costs and improve advertising efficiency.
In conclusion, utilizing partners on TikTok can help brands expand their influence and exposure, improve user interaction and engagement, reduce advertising costs, and improve advertising effectiveness. It should be noted that when choosing a partner, its relevance and influence with the brand and target audience should be considered to ensure the maximum cooperation effect.
This article was created and edited by FITTOP's pr team, if you want to repost it, please let us know! Thanks!
