Heart of beauty in everyone. In this era of national skin care, skin care is no longer a simple matter of just applying it casually. This can also be verified by TikTok, which leads to the beauty trend. Whether it's the #skincare tag with 178.9 billion views or #skincareroutine with over 41.2 billion views, it all shows that users are concerned about the state of their skin.
With the further upgrading of consumers' beauty needs, more and more beauty lovers are focusing on black technology products such as beauty instruments. Imagine, if there is a product that tells you that it only takes a few minutes a day to effectively smooth fine lines and reduce wrinkles, will you be moved?
Nothing's been garnering more interest from beauty lovers on TikTok lately than this popular Solawave 4-in-1 skincare wand.
Maybe it’s because this product claims to improve the skin condition through continuous use, maybe it doesn’t rely on chemical ingredients or other harmful substances, or it uses red light therapy and microcurrent therapy that are extremely attractive to users. A few users spontaneously made Solawave-related videos and shared them on TikTok. So far, the TikTok tag #Solawave has accumulated 16.4 million views.
Users overwhelmingly rave about the Solawave skincare bar and say it does wonders for their skin.
"I prefer the Solawave to the colored led mask, it gives me results the next day."
It's a portable, rechargeable 4-in-1 handheld grooming device about the size of a marker. The tip of the wand has several LED lights that glow red. In addition to red light, the wand also provides low-level micro-current, through red light therapy + micro-current technology, it can quickly solve the problems of deep skin aging and nutritional deficiency. In layman's terms, the main effect is to lighten wrinkles, light spots, lighten puffiness, enhance skin luster, and improve the efficacy of skin care products... In short, each style speaks the voice of beauty lovers.
By publishing interesting videos and actively interacting with users, Solawave continues to increase brand awareness and user stickiness on Douyin. Solawave's TikTok account has garnered 28,700 followers and 32,200 likes since 2020.
At present, @Solawave maintains a frequency of updating 2-3 times a week, and the playback volume ranges from a few thousand to hundreds of thousands. It mainly releases video content such as before and after comparison of products, product unboxing demonstrations, and product tutorials to help users better understand SolaWave products.
It has to be said that the wand itself is very suitable for making visual content, not to mention the high-tech appearance, the textured red light when it works on the skin is also very attractive to users. It is said that red light therapy can effectively reduce wrinkles, scars, redness, and acne, but even users who are not familiar with red light therapy can see the function of the magic wand at a glance from the video.
In addition, Solawave is also very good at using the power of celebrities to build a reputation. By giving gifts to these influential celebrities and Internet celebrities, and then inviting them to make Solawave-related videos and post them on their accounts, they use their fame to promote Solawave products , while expanding brand influence, it can also attract more potential target users.
On March 14, Solawave posted a video on her TikTok account of actress Vanessa Hudgens, who has 4.5 million followers on TikTok, using the 4-in-1 advanced skin care bar for skin management before attending a Hollywood party.
The users in the comment area below are also very excited, expressing that they can't wait to own the Solawave product.
Similarly, Solawave also encourages users to make Solawave-related videos and share them on TikTok. Who can explain the benefits of the product better than satisfied consumers?
Blogger @sarcastic_cassie with 573,800 followers posted a video using SolaWave with 3 million views
Some users have used the same product and called it, saying that this SolaWave product is recommended by a dermatologist.
A large amount of UGC content continues to ferment on TikTok, and positive feedback from users has further boosted the popularity of Solawave on TikTok.
Let's take a look at Solawave's official website. The overall color is a comfortable milky yellow. The homepage clearly explains the product's efficacy and logistics guarantee. There is a vivid video carousel on the right side. First of all, it is already a plus in terms of perception.
Below are the product feedback, FAQs, best-selling product displays, beauty certifications, user use animations, etc. of users with different skin conditions... It is really hard not to understand the form of pictures + animations + data support. Be persuaded!
Currently, Solawave's official website sells 6 products including skin care sticks, phototherapy masks, essences, and hydrating masks.
The most popular on TikTok is this $169 skincare bar + serum combo set, which is available in rose gold, lavender, and black. While the sticks cost $149 on their own, for an extra $20 you can get a $32 serum that can be combined with a wand, and Solawave's wave of bundles does just that.
4.9 user ratings are generally good
In addition, the official website has also set up a skin test section, claiming that after the test, you can customize a perfect skin care plan, but in my opinion, this section is a bit tasteless, and the recommended personalized skin care plan is mainly for product advertising. There's not much real value beyond a 15% discount on an order.
Of course, in addition to this 4-in-1 skin care bar, Solawave has also expanded its diversified products to make money. In September 2021, Solawave released the Blue Light Wand, a $99 blue light wand designed to combat acne breakouts, and a $399 phototherapy mask.
In the past three months, Solawave's official website has attracted more than one million visitors, 89% of which come from the main market of the United States.
Traffic channels mainly consist of direct access (accounting for 32.59%), paid search traffic (accounting for 25.16%), natural search traffic (accounting for 19.88%), and social traffic (accounting for 15.84%). From the proportion of SolaWave’s traffic channels, it can be found that direct access + natural search accounted for about half of the traffic on the official website, which is the largest source of traffic. The main search term of this part of the group is “SolaWave”, which shows that the brand has achieved a certain level. popularity, and occupy the minds of a considerable number of users. When a purchase demand arises, users will naturally associate this brand in their minds.
In addition, social channel drainage is also a major traffic channel for Solawave. In addition to the layout on TikTok, Solawave also attracts traffic to independent stations by sharing user evaluations, product recommendations, etc. on channels such as Fackbook, Instagram, and YouTube.
Currently, the skincare bar is also available at other major retailers, including Amazon and Ulta, in addition to its official website. In the market, the price of LED phototherapy skin care equipment mostly ranges between US$200 and US$400, and a search on the domestic Taobao website shows that the price of beauty instruments with such effects is even more expensive. In contrast, the high-tech look, $149 Solawave Advanced Skincare Stick with red light therapy appears to be a more affordable and convenient option for consumers. What's more, Solawave also provides a 30-day trial period. If you don't like it, you can return it directly, which also provides users with consumer protection to a certain extent.
